Home › Blog › Is Angi Worth It? We Ran the Real Math
Is Angi Worth It? We Ran the Real Math
Angi can work — for a specific kind of shop, in a specific situation. For everybody else it quietly bleeds money, because the price on the screen isn't the price you pay. A shared lead is sold to up to 12 pros at once, so you're not buying a job. You're buying an at-bat against eleven other trucks.
The short answer
Angi can work — for a specific kind of shop, in a specific situation. For everybody else it quietly bleeds money, because the price on the screen isn't the price you pay. A shared lead is sold to up to 12 pros at once, so you're not buying a job. You're buying an at-bat against eleven other trucks.
Cost per lead is the lie. Cost per booked job is the truth.
Say a lead runs $35. Feels cheap. But on a shared lead you're one of many, and 78% of homeowners hire whoever responds first (Lead Connect 2026). If you close one in twelve, that '$35 lead' just became a few hundred dollars per booked job — before you've unrolled a tarp. We won't hand you a fake industry average here; run your close rate on shared leads and do the division. The answer usually stings.
When Angi actually makes sense
There's one honest case: you're brand new, you have zero pipeline, and you will pick up on the first ring every single time. Speed is everything — responding in 5 minutes instead of 30 makes you up to 100x more likely to connect (MIT Sloan 2026). If that's not you, the money is better spent owning your own presence.
Watch the full breakdown
Marshall and Ray went deep on this in Is Angi Worth It? on Get Booked, Not F***ed — same math, more cussing. Watch or listen to the full episode here.
Frequently asked questions
Is Angi worth it for a new contractor?
It can bridge a gap if you have no pipeline and answer instantly — 78% of homeowners hire whoever responds first (Lead Connect 2026). Long term, owning your own leads is cheaper per booked job.
Why is a shared lead so expensive if it's cheap?
Because it's sold to up to 12 pros. The low price is per lead; your real cost is per booked job, which is the lead price divided by a low shared-lead close rate.
What should I do instead of Angi?
Own your Google Business Profile, systematize referrals, and capture the homeowners already on your website. Those leads are exclusive and don't vanish when you stop paying.